The new beauty flex is specificity. When a look can go from niche to everywhere before you’ve even had a chance to try it, the appeal isn’t copying it beat for beat. It’s in the edit: a darker cat eye, a reflective nail finish, hair color that lives somewhere between copper, cherry cola and espresso. Beauty is getting more referential and more personal because of it.

Pinterest’s first-ever Beauty Trend Report puts a name to that shift. The specificity shows up in the searches: not just a bob, but a textured French bob; not just a red manicure, but a dark-red cat-eye manicure. Among weekly Pinterest users, 85% say they discovered new beauty trends or ideas on Pinterest before seeing them elsewhere,¹ while 64% say Pinterest is better for discovering beauty trends that feel up to date¹—showing how people turn inspiration into personal expression.

This season’s beauty ideas run from maximalist makeup and frosted metallics to nostalgic scents; copper and cherry-cola hair; and lips, nails and scents that take a cue from fall’s coziest pleasures, from coffee-shop comforts to orchard fruits and bakery-worthy gloss. And, to show how beauty lovers can bring some of these trends and saved inspiration to life, Pinterest is partnering with Sephora.

Makeup Maximalism

Makeup Maximalism celebrates beauty without restraint: looks that feel bold, expressive and intentional, spanning everything from full dramatic looks to a single amplified detail. Searches for sculptural lashes, bold lip combinations, graphic liner and unexpected moments of color are all surging on Pinterest, pointing to a season where experimentation has become part of the routine and creativity is no longer saved for special occasions.

Meeting this trend in the moment, Pinterest is partnering with Sephora, the leading global prestige beauty retailer, to inspire new ways to experiment with Makeup Maximalism. The collaboration brings together inspirational content and products that help consumers explore the trend, whether that’s through a single bold lip or a full color eye and dramatic liner that makes the face the whole statement.

The Bridesmaid Gifting Guide That Says I’d Marry You If I Could

Let us be honest for a second. If marrying your bridesmaids was an option, girl I’d probably be the first one to rush into marriage. These are the women who held your hair back on nights out, told you the truth about that fringe, and hyped you up when you needed it most. They are not just standing next to you on your wedding day. They are your emotional support system in heels. So when it comes to bridesmaid gifting, a basic candle simply will not cut it.

Which is exactly why we need a bridesmaid beauty box. A curated edit of luxe beauty treats that says thank you, I adore you, and yes, I would absolutely choose you in every lifetime. Think indulgent formulas, elevated packaging and products that feel like a personal wink. This is not about ticking a box. This is about gifting moments. The Sunday self-care ritual. The lipstick that becomes their signature. The glow that reminds them of your wedding every time they look in the mirror.

Start With Skincare

Skincare is the safest place to begin because glowing skin is always in fashion. Luxe skincare elevates your bridesmaid box instantly and feels thoughtful rather than try-hard. Opt for brands known for high performance ingredients and chic packaging. Think understated luxury that looks gorgeous laid flat in the box and even better on the bathroom shelf.

Why Gen Z Is Ditching Doomscrolling For The Beauty Analog Bag

In This Story:

From five step skincare routines to niche fragrance reels, beauty lovers are chronically online. We scroll for inspiration, validation and the occasional “do I really need this?” moment that inevitably ends in checkout. And while we will never fully quit the internet because, honestly, how else would we know what glazed doughnut skin is, there is a growing craving for beauty rituals that feel slower, calmer and delightfully offline.

Enter the analog bag, the internet’s favourite anti-doomscrolling hack. Think of it as a tote full of hobbies you can reach for when your brain needs a break from screens. Now give it a glow up, a slick manicure and a faint whiff of rose oil, and you have the Beauty Analog Bag. We are officially coining it as the Glow-Go Bag.

The Glow-Go Bag is a beauty-first, screen-free sanctuary. No apps, no notifications, no before-and-after pressure. Just you, your favourite products and the joy of doing beauty for the sake of feeling good. It is perfect for evenings when you would usually spiral on your phone, lazy Sundays, long train journeys or even ten minutes of peace before bed. It turns beauty into a hobby again, rather than a performance. And yes, it is very Gen Z coded to reject burnout with a canvas tote and a really good lip balm.

What Exactly Is A Beauty Analog Bag?

At its core, an analog bag is about choosing tactile, real world activities over digital ones. In beauty terms, that means products and tools that do not require a screen, a ring light or a tutorial playing in the background. The Glow-Go Bag keeps all your offline beauty essentials in one place so you can unplug without effort.

The beauty of it is its simplicity. You are not chasing trends or filming content. You are massaging oil into your cuticles, brushing your brows, practising liner on paper or journalling your skin moods. It is self care without the spectacle.

All you need is a roomy tote, ideally fabric so it feels cosy rather than clinical, and a curated edit of products that make beauty feel playful again.

The trends you’ll see everywhere in the next six months.

A working beauty editor’s honest field notes on what’s actually shifting in beauty, fashion, personal care and wellness right now — the stuff that will quietly take over your feed, your bathroom shelf, and your closet before the year is out.

The next six months in beauty and fashion are quieter, smarter, and far more personal. Expect AI-powered skincare, skin-first makeup, scalp serums, quiet luxury basics, resale-first wardrobes, and wellness rituals replacing multi-step routines — driven by people who want to look well, not just look done.

Key Trends to Watch

              —AI skin analysis is finally useful, not a gimmick.

              —Skin-first makeup is replacing full-coverage everything.

              —Quiet luxury and resale are the new status symbols.

              —Scalp care is the fastest-growing beauty category.

              —Wellness rituals matter more than any single product.

              —Communities on Reddit and TikTok now outweigh influencers.

I started noticing something interesting around March. Every time I stepped into a beauty aisle, a boutique, or even a friend’s bathroom, the same quiet shift kept showing up. Fewer products. Softer packaging. People talking about “skin days” and “hair health” the way they used to talk about contouring. At first, I thought it was just another trend. But then I kept seeing it everywhere — in Seoul, in Milan, on the F train in Brooklyn, on the “for you” page of a 17-year-old and the vanity of a 42-year-old marketing director.

Here’s the thing. The last five years of beauty were loud. Contour palettes, overlined lips, fifteen-step routines, dopamine dressing, everything glossed and filtered and shouting. What’s coming next is the opposite of that. It’s quieter, more considered, and — if I’m being honest — a lot more emotional. People aren’t just buying products anymore. They’re buying a feeling. Calm. Control. Ease. Permission to look like themselves.

Below are the seven trends I’ve watched harden into real movements over the past few months, based on the events I’ve attended, the founders I’ve interviewed, the receipts I’ve collected, and the conversations I keep having with real women (and, increasingly, men) about what they actually want on their face, their body, and their back.

Makeup Artists Say You Should Never Share These Beauty Products

The saying goes “sharing is caring.” For most people, sharing everything from clothing to food with close friends or family members is part of their everyday norm. But should we draw the line when it comes to sharing beauty products?

I got insight from makeup artists and a dermatologist to bring you the details on whether it’s safe to share everything from your favorite eyeshadow palette to that go-to lip liner. The response was clear: “Just because a product looks clean doesn’t necessarily mean it is,” says MarQuis Ward, lead artist and educator at LYS Beauty.

So, here are all of the beauty products you should stop sharing ASAP.

What are the dangers of sharing beauty products?

Both makeup artists and dermatologists agree that sharing beauty products can have consequences. “Our skin naturally carries bacteria, and when products or tools are used on multiple people, you can transfer that bacteria without even realizing it,” Ward says.

Sometimes it can be serious. “The largest danger is potential infection,” Dr. Lamb says. “For example, with lip products if someone has active herpes simplex and shared their gloss with you, then you could get it. Also, for razors, if someone has a resistant bacteria like MRSA, it can easily be transferred.”

Patinkin notes that when sharing other “tools like brushes, puffs, and sponges, you could be spreading all sorts of germs and fungi in addition to oils that can cause skin irritation or breakouts.” Similarly, “if you use skincare products that come in a pot or dispense onto the fingers, there’s a risk of E. Coli contamination,” she adds.